| 进口商标翻译浅探 |
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| 引用本文： | 廖庆生.进口商标翻译浅探[J].韶关学院学报,2005,26(11):90-92. |
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| 作者姓名： | 廖庆生 |
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| 作者单位： | 韶关学院,大学英语部,广东,韶关,512005 |
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| 摘 要： | 商标是一种商品表面或包装上的标记、记号，使这种商品和同类的其他商品有所区别。商标翻译是把商标由一种语言翻译成另一种语言，井尽量保留原商标的风格和含义，它属于商务翻译的一种，有其自己的翻译原则、标准和方法。
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| 关 键 词： | 进口商标 构成特点 翻译方法 问题 |
| 文章编号： | 1007-5348(2005)11-0090-03 |
| 收稿时间： | 05 20 2005 12:00AM |
| 修稿时间： | 2005年5月20日 |
On Import Brand Name Translation |
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| LIAO Qing-sheng.On Import Brand Name Translation[J].Journal of Shaoguan University(Social Science Edition),2005,26(11):90-92. |
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| Authors: | LIAO Qing-sheng |
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| Institution: | Department of College English, Shaoguan Unversity, Shaoguan 512005, Guangdong, China |
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| Abstract: | A brand name is a sign or symbol that is used on a product or its packing by a manufacture or dealer to distinguish the product from those of competitors. Brand name translation is to translate a kind of language into another language while original style and connotation should be kept. It is a kind of commercial translation and has its own principle of translation, standards of translation and methods of translation. |
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| Keywords: | import brand name formation of import brand name translation methods problems |
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