| 关于女性消费心理与策略的研究 |
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| 引用本文： | 郝早春,孙谣.关于女性消费心理与策略的研究[J].长春大学学报,2009,19(6):76-78. |
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| 作者姓名： | 郝早春 孙谣 |
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| 作者单位： | 长春大学软件学院;深圳市罗湖区莲南小学; |
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| 摘 要： | 女性已经成为消费生活中最活跃的因素,她们在购买活动中起着特殊的作用,因此,深入地研究女性的消费心理是十分必要的。本文主要针对女性消费心理上的特点和消费心理上的新动向提出面向女性消费者心理的策略,对于整个销售市场有着重要的意义。
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| 关 键 词： | 女性 消费者 心理 策略 |
A research on women consumer psychology and strategies |
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| HAO Zao-chun,SUN Yao.A research on women consumer psychology and strategies[J].Journal of Changchun University,2009,19(6):76-78. |
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| Authors: | HAO Zao-chun SUN Yao |
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| Institution: | 1.Software College;Changchun University;Changchun 130022;China;2.Liannan Primary School of Luohu District;Shenzhen 518004;China |
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| Abstract: | Women consumption has become the most active factor in the market nowadays,and women play an especially important role in consuming activities.Therefore,it is necessary to study the consumption psychology of women.According to the characteristics and the new trends of the female consumption psychology,female-oriented strategies are put forward in this paper which is definitely significant to the study of the market in general. |
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| Keywords: | female consumer psychology strategy |
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