高温热浪背景下避暑旅游偏好分析——以福州为例

随着全球变暖及城市热岛效应的加剧,中国许多大中型城市夏季高温指数不断攀升,使得避暑旅游市场逐渐呈现出巨大潜力.文章以福州市历年高温数据和问卷调查数据为基础,对福州市民旅游活动偏好进行分析.结果表明:(1)在温度达到35~40℃时,73%的居民有意愿选择避暑旅游活动;(2)朋友结伴旅游和家庭自助游的方式更受大众青睐;(3)更倾向的旅游目的地为市郊和省内.

Analysis of Summer Tourism Preference within the Context of Heat Waves:A case study of Fuzhou

With the aggravation of global warming and urban heat island effect, the summer heat index rises sharply in many large and medium-sized cities. This leads to great potential for summer tourism. Based on the data of hot-days and questionnaires, this paper analyzes the travel preference of citizens in Fuzhou. The results show that:(1) most people are willing to have summer tourism when the temperature is between 35~40 °C;(2) the tourists are in favor of travelling with friend and family;(3)Fujian province and the outskirts of Fuzhou are the popular tourist destination.