"边缘化"的摆脱——我国高尔夫球产业发展的困境与对策

从以娱乐业赋税、媒体抨击和国家明令暂停审批建设等表征,说明了高尔夫球产业被边缘化的现状.分析了高尔夫球产业被边缘化成因,主要包括:产业政策与法规的失位;被社会认同和接纳缺乏时间与积累;传媒误导引发的社会认知偏离;项目自身发展所处阶段的不成熟.提出了:政策、法规的健全与调适;行业标准的制定与完善;高尔夫球行业的适应性转变;以及利用主流媒体建立健康的高尔夫产业形象等产业边缘化摆脱的对策.

Relieve Marginalization ——The dilemma and strategy of the development of our golf industry

Being taxed as entertainment industry,declaimed by the media and prohibited to build new golf course by the government represent the mrginalization of our golf industry.According to the situation of the marginalization,the lack of the policy and law of the golf industry,the lack of the accumulation of time and course of the cognition and reception of golf industry,the mislead of the media coursed the social cognition bias and the immature industry development was analyzed.The following strategy were provided: healthy the law and rules,establish and consummate the industry criterion,transform the fitness of the golf industry and utilize the mainstream media to establish the well-liking image.