| 图书馆品牌理念与品牌创建策略 |
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| 引用本文： | 吴玲芳. 图书馆品牌理念与品牌创建策略[J]. 科技情报开发与经济, 2006, 16(21): 76-77 |
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| 作者姓名： | 吴玲芳 |
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| 作者单位： | 苏州大学图书馆,江苏,苏州,215006 |
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| 摘 要： | 提出了创建图书馆品牌的理念,分析了图书馆创建品牌的意义,给出了图书馆创建品牌的策略。
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| 关 键 词： | 图书馆 品牌理念 品牌创建 |
| 文章编号： | 1005-6033（2006）21-0076-02 |
| 收稿时间： | 2006-06-10 |
| 修稿时间： | 2006-06-10 |
The Concept of Library Brand and the Tactics of Brand Establishing |
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| WU Ling-fang. The Concept of Library Brand and the Tactics of Brand Establishing[J]. Sci-Tech Information Development & Economy, 2006, 16(21): 76-77 |
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| Authors: | WU Ling-fang |
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| Affiliation: | WU Ling-fang |
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| Abstract: | This paper advances the concept of establishing library brand, analyzes on the significance of establishing brand of library, and gives some tactics of establishing brand of library. |
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| Keywords: | library brand concept brand establishing |
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