实体店及其网上商店产品的动态定价及订货策略

以实体店和网上商店两种销售模式通常共用一个订货渠道来满足顾客的不同需求为背景,分析了拥有实体店和网上商店公司的最优订货策略、最优的价格调整次数问题,并推导出了不同时期的最优定价策略.然后,利用数值算例分析了价格调整次数未知与已知两种情况下的最优决策.最后,指出了未来可能的几个研究方向.

Analysis of dynamic pricing and order policies forclicks-and-mortarfirms

With the development of e-commerce,manybricks-and-mortarfirms have transformed toclicks-and-mortarby incorporating online stores.The physical stores can satisfy the instant demand, while the online stores satisfy the forward demand,i.e.,customers place orders online,and the firm fulfills the orders in quoted delivery time.Since the physical stores and the online stores of aclick-and-mortarfirm usually replenish inventory using the same replenishment channel,we examine the optimal order policy and the optima...