| 旅游企业跨国经营程度测量模型构建 |
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| 引用本文： | 朱易兰,谢春山.旅游企业跨国经营程度测量模型构建[J].辽宁师范大学学报(自然科学版),2010,33(3). |
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| 作者姓名： | 朱易兰 谢春山 |
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| 作者单位： | 辽宁师范大学历史文化旅游学院,辽宁,大连,116029 |
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| 基金项目： | 教育部人文社会科学研究项目 |
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| 摘 要： | 对于旅游企业跨国经营程度测量方面的研究目前尚处于探索和起步阶段,通过对2000～2008年12家实施跨国经营的中外旅游企业(108个个案)的探索性因子分析,构建了包括海外销售收入比重和海外员工比重等9个测量指标,以及市场营销、组织结构、人力资源等3个因子(潜在变量)的旅游企业跨国经营程度测量模型,尝试为纵向和横向比较、历时和共时地比较旅游企业跨国经营程度提供测量标准.
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| 关 键 词： | 旅游企业 跨国经营程度 案例研究 探索性因子分析 |
Model construction on the measurement of tourism corporations' multinational degree |
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| ZHU Yi-lan,XIE Chun-shan.Model construction on the measurement of tourism corporations' multinational degree[J].Journal of Liaoning Normal University(Natural Science Edition),2010,33(3). |
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| Authors: | ZHU Yi-lan XIE Chun-shan |
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| Institution: | ZHU Yi-lan,XIE Chun-shan(College of History,Culture and Tourism,Liaoning Normal University,Dalian 116029,China) |
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| Abstract: | At present,the study of the measurement of tourism corporations' multinational degree is still in the exploration stage.Through the exploratory factor analysis on the multinational tourism corporations selected as case study from outside and China in 2000~2008,this paper constructs an index system on measuring their multinational degree,factor scores function and comprehensive evaluation formula.We try to provide a standards for measuring and comparing the degree of tourism corporations' multinational degre... |
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| Keywords: | tourism corporation the degree of multinational operations case studies exploratory factor analysis |
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