| 多元化阅读下的资讯类期刊发展问题与应对策略 |
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| 作者单位： | 广西出版杂志社 |
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| 摘 要： | 在多元化阅读的背景下,要提高读者选择资讯类期刊的或然率,必须在提高"报偿的保证"和降低"费力的程度"上下功夫。一是要创新编辑理念,强化期刊的核心竞争力;二是要为读者提供更加个性化和主动的服务;三是要提倡多元化出版,实现数字化转型。
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| 关 键 词： | 多元化阅读 资讯类期刊 期刊 策略 |
Development Problem of Information Journals under the Circumstance of Diversified Reading |
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| Authors: | LIAO Li-xing |
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| Abstract: | Under the circumstance of diversified reading, great effort has to be spent in increasing "compensating guarantee" and reducing "energy cost" in order to increase readers' probability to choose information journals. Firstly, to renovate editing ideas to enhance the core competitiveness of periodicals; Secondly, to provide personalized and proactive service for readers; Thirdly, to advocate diversified publication to realize digital transformation. |
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| Keywords: | diversified reading information journal periodical strategy |
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