| 广西民俗旅游经营开发创新研究 |
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| 引用本文： | 蒋伟,杨莎莎.广西民俗旅游经营开发创新研究[J].广西民族大学学报,2007(5). |
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| 作者姓名： | 蒋伟 杨莎莎 |
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| 作者单位： | 天津大学管理学院，桂林旅游高等专科学校 |
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| 摘 要： | 就广西民俗旅游的经营开发现状进行了分析,认为提升广西民俗旅游的经营竞争力,必须从加强景区(点)的服务质量管理、市场营销管理、开发创新管理这三个方面来进行研究。并认为在开发中还应该注意一系列相关的问题。
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| 关 键 词： | 民俗旅游 经营开发 创新 |
On Innovation in Developing Folk Custom Tourism Resources |
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| JIANG Wei,YANG Sha-sha.On Innovation in Developing Folk Custom Tourism Resources[J].Journal of Guangxi University For Nationalities(Natural Science Edition),2007(5). |
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| Authors: | JIANG Wei YANG Sha-sha |
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| Abstract: | This paper, by analyzing the current development of folk custom tourism resources in Guangxi, holds that to promote the competitiveness of Guangxi in this field, researches must be done in the improvement of service quality, marketing management, and innovative management. It also points out some issues to be guarded against in the process of development. |
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| Keywords: | folk custom-based tourism operation and development innovation |
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