| 广告英语的修辞特点 |
| |
| 引用本文： | 王彦飞. 广告英语的修辞特点[J]. 鞍山科技大学学报, 2002, 25(1): 63-65 |
| |
| 作者姓名： | 王彦飞 |
| |
| 作者单位： | 鞍山钢铁学院外语系 辽宁鞍山114002 |
| |
| 摘 要： | 从中外书籍及报纸、杂志中精选实例 ,归纳出广告英语修辞的一些特点 .如 ,比喻、拟人、双关、头韵、押韵、重复等 ,有助于国内有关企事业单位、个人借助广告英语手段参与国际间的市场竞争 .
|
| 关 键 词： | 广告英语 修辞 作用 赏析 |
| 文章编号： | 1000-1654(2002)01-0063-03 |
| 修稿时间： | 2002-01-10 |
Rhetoric Features of English for Advertisement |
| |
| WANG Yan_fei. Rhetoric Features of English for Advertisement[J]. Journal of Anshan University of Science and Technology, 2002, 25(1): 63-65 |
| |
| Authors: | WANG Yan_fei |
| |
| Abstract: | Some of the rhetoric features of English for advertisement are induced in carefully selected examples from forein magazines as well as Chinese books concerned,i.e. analogy,personification,alliteration,rhyme and repetition ect.The introduction of this paper will be quite beneficail for enterprises and other units concerned in their competition with foreign companies. |
| |
| Keywords: | English for advertisement rhetoric role appreciation |
| 本文献已被 CNKI 等数据库收录！ |
