| 电视广告:在塑造中刻板女性形象 |
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| 引用本文： | 金丽娜. 电视广告:在塑造中刻板女性形象[J]. 长春师范学院学报, 2009, 0(7) |
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| 作者姓名： | 金丽娜 |
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| 作者单位： | 长春师范学院传媒科学学院; |
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| 摘 要： | 当前,随着社会文化的发展,中国电视广告中已经出现独立、自信、美丽的现代职业女性形象。但由于受到性别心理差异和社会传统心理的影响,女性形象的物化倾向和性别歧视倾向仍然严重存在,强烈的性别角色差异形成了电视广告中女性的刻板印象。
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| 关 键 词： | 广告 女性 角色定位 电视媒介 大众传播功能 社会责任 |
China's TV Ad in the Role of Women |
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| JIN Li-na. China's TV Ad in the Role of Women[J]. Journal of Changchun Teachers College, 2009, 0(7) |
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| Authors: | JIN Li-na |
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| Affiliation: | JIN Li-na (Media College of Changchun Normal University,Changchun 130032,China) |
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| Abstract: | At present,with social and cultural development,China's TV ad has appeared some independent,self-confidence and beautiful image of the modern women.However,there are still lots of phenomenon that oppressing female discrimination.This article analyzes the reasons and appeal for social duty in current television advertisements in shaping the role of women. |
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| Keywords: | advertising women role television media mass function social responsibility |
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