论川陕苏区公共信息传播的历史经验——以红军石刻标语为例

川陕苏区利用石刻标语进行思想政治工作和宣传工作,是现代公共信息传播在土地革命时期特定历史背景下的特定形式,成为红色文化内涵的重要构成元素之一,产生了极大的社会鼓动性、号召力,极富地域文化特色、历史特色和公共传播特色,也构成当今时代的一道旅游文化景观。红军石刻标语是一个伟大历史创造,给当今公共信息传播提供了宝贵的历史经验。

On the Historical Lessons from the Public Information Spread in Sichuan-Shaanxi Soviet Area:A Case Study of Red Army's Stone Slogans

The stone slogans were adopted to do the ideological and propaganda jobs in Sichuan-Shaanxi Soviet area,which was a special way to spread the modern public information under the given background of the Agrarian Revolution Phase.The slogans,motivational and appealing,have developed into one of the important elements with red cultural connotation.With the characteristics of local culture,history and public propagation,they have been admitted as the current tourism scenes.The army stone slogan is a great historical creation,which give a valuable lesson about how to spread the current public information.