| 论五粮液集团在工业旅游资源开发中的前景 |
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| 引用本文： | 周小粒,王涛.论五粮液集团在工业旅游资源开发中的前景[J].上饶师范学院学报,2002,22(6):90-93. |
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| 作者姓名： | 周小粒 王涛 |
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| 作者单位： | 四川师范大学历史旅游学院,四川,成都,610066 |
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| 摘 要： | 在四川旅游面临巨大机遇和挑战的今天，我们要考虑的是如何进一步改变现状，以便其未来更好地发展。旅游资源丰富但旅游项目单调是当今四川旅游业的主要问题之一。工业旅游是新兴的旅游方式，具有很强的生命力；而五粮液集团具备开发工业旅游的一切条件。本文在分析五粮液集团工业开发资源，区位及市场条件的基础上，展望其工业旅游的前景。
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| 关 键 词： | 五粮液集团 工业旅游 资源开发 前景 |
| 文章编号： | 1004-2237(2002)06-0090-04 |
| 修稿时间： | 2002年9月2日 |
On the Prospect of Wuliangye Group in its Development of Industrial Tourism Resources |
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| ZHOU Xiao-li,WANG Tao.On the Prospect of Wuliangye Group in its Development of Industrial Tourism Resources[J].Journal of Shangrao Normal College,2002,22(6):90-93. |
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| Authors: | ZHOU Xiao-li WANG Tao |
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| Abstract: | As the tourism industry in Sichuan faces great opportunities as well as challenges nowadays,what need to be considered is to change its present situation,therefore to make it better develop in the future.One of the major problems the tourism in Sichuannow has is its mono-pattern versus its abundant resourcrs.Industrial tourism is a newly-born yet promising touristic item.From the author'viewpoint,WuLiangye Group satisfies the essential requirements to develop its industrial tourism.This article tries to preview the prospect of the industrial tourism development of WuLiangye Group based on the analysis of its resources, geographical position and market expansion. |
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| Keywords: | WuLiangye Group industrial tourism resource development prospect |
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