| 论网络环境下消费者行为分析及营销对策 |
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| 引用本文： | 曹润叶. 论网络环境下消费者行为分析及营销对策[J]. 科技情报开发与经济, 2009, 19(14) |
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| 作者姓名： | 曹润叶 |
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| 作者单位： | 中国石油山西销售分公司太原客服管理中心,山西太原,030012 |
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| 摘 要： | 分析了网络影响及消费者行为,阐述了企业应采取的营销策略,指出我们现正处在新时代的转折点上,网络化消费和网络化的机构将会和谐地取代传统商业模式.
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| 关 键 词： | 网上消费 电子商务 物流配送 |
Discussion on Consumer Behavior Analysis and Marketing Countermeasure under the Network Environment |
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| CAO Run-ye. Discussion on Consumer Behavior Analysis and Marketing Countermeasure under the Network Environment[J]. Sci-Tech Information Development & Economy, 2009, 19(14) |
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| Authors: | CAO Run-ye |
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| Abstract: | This paper analyzes the network influences and the consumer behavior, expounds the marketing strategies that the enterprise should adopt, and points out that we are being at the turning point of the times, and the consumption on the Internet and the Internet institutions will harmoniously substitute the traditional business models. |
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| Keywords: | online consumption E-commerce logistics distribution |
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