浅谈服装配件与服装品牌的延伸

服装品牌延伸作为企业营销手段之一,它是在成功品牌的基础之上发展起来的、能使品牌价值不断增值的经营过程。服装配件可以作为服装品牌延伸的一个方向,其延伸不仅能给服装企业带来有益的价值,利于品牌的营销,还能使消费者从另一方面来感受某种服装品牌的品牌风格和品牌文化,在精神上能对品牌产生依赖, 以至成为持久的消费者。

Dress Accessories and Dress Brand Extension

Dress brand extension,as one of enterprises'marketing means,is a management process which is developed from successful brands and can continually increase the value of brands.Dress acces- sories can serve as an orientation of dress brand extension.This kind of extension can not only bring ben- eficial value to dress enterprises which is conducive to the marketing of brands but also help consumers to enjoy,from a different aspect,the style and culture of a certain dress brand who will become spiritually dependent on these brands and become constant consumers of them.