具有CSR意识的双向竞争闭环供应链定价及回收策略

研究考虑企业社会责任(CSR)的双向竞争闭环供应链的定价及回收决策问题.分别在制造商、零售商及二者同时回收三种渠道结构下,分析了制造商的CSR意识对新产品定价及废旧产品回收的影响.研究表明无论在何种回收渠道结构下,制造商的CSR意识均利于降低新产品批发价格、直销价格及零售价格、扩大市场需求、增强废旧产品回收效果.制造商的CSR意识是影响成员企业纯利润及闭环供应链整体利润大小的重要因素.较之制造商或零售商单独回收,制造商追求社会福利最大化时的利润及闭环供应链整体的总利润均在二者同时回收时总是最大的.

Pricing and recovery strategies for bidirectional-competition closed-loop supply chains with CSR awareness

This paper studies the pricing and recovery decision for bidirectional-competition closed-loop supply chains(CLSC)considering corporate social responsibility(CSR)awareness.The effects of manufacturer’s CSR awareness on new product pricing and waste product recycling when manufacturer recycling,retailer recycling and both of them simultaneous recycling are analyzed respectively.The results indicate that no matter in which recycling channel structure,the CSR awareness of manufacturers is always beneficial to reducing the wholesale price,direct price and retail price of new products,expanding the market demand and improving the recovery rate of waste products.The CSR awareness of manufacturers is an important factor affecting the net profit of member enterprises and the overall profits of CLSC.Compared with the manufacturer or retailer recycling separately,both the social welfare of the manufacturer and the overall profits of CLSC are always the largest when they recycle simultaneously.