| 图书馆实施知识营销的定位 |
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| 引用本文： | 冯冬梅. 图书馆实施知识营销的定位[J]. 科技情报开发与经济, 2007, 17(15): 91-92 |
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| 作者姓名： | 冯冬梅 |
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| 作者单位： | 唐山师范学院滦州分校图书馆,河北滦县,063700 |
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| 摘 要： | 介绍了知识营销的概念,分析了将知识营销理念引入图书馆的必要性,进一步阐明了图书馆实施知识营销的定位。
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| 关 键 词： | 图书馆 知识营销 服务品牌 |
| 文章编号： | 1005-6033（2007）15-0091-02 |
| 收稿时间： | 2007-03-09 |
| 修稿时间： | 2007-03-09 |
The Positioning of Library in Implementing the Knowledge Marketing |
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| FENG Dong-mei. The Positioning of Library in Implementing the Knowledge Marketing[J]. Sci-Tech Information Development & Economy, 2007, 17(15): 91-92 |
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| Authors: | FENG Dong-mei |
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| Affiliation: | FENG Dong-mei |
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| Abstract: | This paper introduces the concepts of the knowledge marketing, analyzes on the necessity of introducing the concept of the knowledge marketing into the library, and expounds the positioning of the library in implementing the knowledge marketing. |
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| Keywords: | library knowledge marketing service brand |
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