| 基于马尔科夫链的四类餐馆市场占有率的预测 |
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| 引用本文： | 石义霞.基于马尔科夫链的四类餐馆市场占有率的预测[J].泰山学院学报,2014(6):23-26. |
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| 作者姓名： | 石义霞 |
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| 作者单位： | 湛江师范学院数学与计算科学学院,广东湛江524048 |
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| 基金项目： | 湛江师范学院青年基金资助项目（Q10501） |
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| 摘 要： | 本文通过市场调查统计分析,得到了广东省湛江市四大类餐馆近几年占有顾客源的百分比,并运用马尔科夫链预测模型,得到在一定环境条件下经过较长时间的调整,四类菜馆市场占有率的最终的具体数据,再比较之前的占有率数据,将获悉饮食顾客数量在各个菜馆的增长率,这将给这几类餐饮业的投资决策者提供一份较为科学的理论依据,从而最大限度的降低投资风险.
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| 关 键 词： | 随机过程 马尔科夫链 转移概率 市场占有率 |
Market Share Prediction of Four Classes of Restaurants Based on Markov Chain |
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| Institution: | SHI Yi - xia (School of Mathematics and Computational Science, Zhanjiang Normal University, Zhanjiang, 524048, China) |
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| Abstract: | In this paper, the last percentage of the customers in four classes of restaurants in Zhanjiang in Guangdong province was given by Markov chain prediction model, and by contrast with the former data, the increasing rates of customers in four classes of restaurants are received, which will provide scientific theoretical basis for investors to reduce the investment risk. |
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| Keywords: | random processes Markov chain transfer probability market share |
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