| 数据挖掘在电子商务客户关系管理中的应用 |
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| 引用本文： | 李治. 数据挖掘在电子商务客户关系管理中的应用[J]. 科技信息, 2011, 0(11): I0086-I0087 |
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| 作者姓名： | 李治 |
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| 作者单位： | 湖南机电职业技术学院,湖南长沙410151 |
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| 摘 要： | 本文首先介绍数据挖掘和客户关系管理的基本概念,然后对客户关系管理中几种常用数据挖技术的特点和适用范围进行了分析,最后针对数据挖掘在电子商务环境下客户关系管理中的具体应用,提出可行的挖掘方案,以供参考。
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| 关 键 词： | 数据挖掘 决策树 数据结构 电子商务 CRM 客户分类 |
Apply of Data Mining in CRM Based on the E-Commerce |
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| LI Zhi. Apply of Data Mining in CRM Based on the E-Commerce[J]. Science, 2011, 0(11): I0086-I0087 |
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| Authors: | LI Zhi |
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| Affiliation: | LI Zhi (Hunan Mechanical ＆ Electrical Polytechnic, Changsha Hunan, 410151) |
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| Abstract: | This article introduces the basic concepts of data mining and customer relationship management, then analyzed the features and application of the several common data mining in customer relationship management, and finally, for the specific application of Data Mining in Electronic Commerce Customer Relationship Management proposed mining feasible options for the reference. |
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| Keywords: | Data mining Decision tree Data structures E-commerce CRM Customer classification |
| 本文献已被 维普 等数据库收录！ |
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