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论学校品牌的区域文化特色
引用本文:何尚武.论学校品牌的区域文化特色[J].韶关学院学报,2008,29(7):125-128.
作者姓名:何尚武
作者单位:嘉应学院学报编辑部,广东梅州,514015
摘    要:学校品牌有明显的区域文化特色,它是区域文化特征在学校品牌中的生动具体的表现,是构成学校品牌个性的要素。研究学校品牌的区域文化特色既有利于学校品牌理论研究的深化,更有利于地方各类品牌学校的构建。

关 键 词:学校品牌  区域文化  特色  构建

On the Characteristics of Regional Culture on School Brand
HE Shang-wu.On the Characteristics of Regional Culture on School Brand[J].Journal of Shaoguan University(Social Science Edition),2008,29(7):125-128.
Authors:HE Shang-wu
Institution:HE Shang-wu (Editorial Department of Journal, Jiaying University, Meizhou 514015, Guangdong, China)
Abstract:School brand has the obvious characteristics of regional cultural, which is the vivid and specific performance of the regional culture characteristics on school brand, and which is the individual elements consisting of school brand. It is very favorable for deepening the theoretical research of school brand to study regional and cultural characteristics on school brand, and will be more favorable for constructing the various brands of local schools.
Keywords:school brand  regional culture  characteristic  constructing
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