| 论公共关系与图书馆形象塑造 |
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| 引用本文： | 潘建民. 论公共关系与图书馆形象塑造[J]. 科技情报开发与经济, 2005, 15(7): 18-20 |
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| 作者姓名： | 潘建民 |
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| 作者单位： | 浙江师范大学图书馆,浙江,金华,321004 |
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| 摘 要： | 论述了图书馆的形象与公共关系之间的联系，指出了当前图书馆在开展公关活动中的不足，并就如何运用公共关系手段塑造图书馆的良好形象，妥善处理图书馆与社会公众的种种关系，维系图书馆发展的和谐环境等问题进行探讨。
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| 关 键 词： | 图书馆形象 公共关系 社会公众 |
| 文章编号： | 1005-6033(2005)07-0018-03 |
| 修稿时间： | 2005-01-14 |
Discussion on the Public Relationship and Modeling of Library''''s Image |
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| PAN Jian-min. Discussion on the Public Relationship and Modeling of Library''''s Image[J]. Sci-Tech Information Development & Economy, 2005, 15(7): 18-20 |
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| Authors: | PAN Jian-min |
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| Affiliation: | PAN Jian min |
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| Abstract: | This paper discusses on the connection of library's image and the pu blic relationship, points out the shortages existing in library's activity of th e public relationship, and probes into how to model the excellent image of the l ibrary by using the means of the public relationship, how to properly handle the relations between library and the social public, and how to maintain a harmonic environment for the library development, etc. |
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| Keywords: | library's image public relationship social public |
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