基于SWOT分析的中小企业微博营销研究

对于规模较小、缺乏资金的中小企业来说,微博营销的四个方面(优势、劣势、机遇、威胁)的特点为其带来了机遇和挑战。中小企业已经具备了微博营销的基础条件,若要成功进行微博营销,中小企业必须提高自己的微博营销意识,建立专业化的微博营销团队,设计个性化的微博内容和微博营销板块,利用热点时事和名人效应吸引潜在客户,同时要加强行业自律,运用多种营销方法进行店铺及产品的推广,抓取真实有效的订单。

SWOT Analysis on Micro Blog Marketing of the SMES

Micro blog marketing brings opportunity and challenge to SMES with smaller size and scarce funds.The SMES already have basic conditions to implement micro blog marketing.They should raise consciousness of micro blog marketing,establish specialized Micro-blog marketing team,design individual marketing activities,utilize event marketing and celebrity effect to create effective shop flow,at the same time enhance vocational self-discipline and take synthesized marketing methods to promote marketing and grab orders successfully.