国际市场销售策略的非线性最优化分析

本文指出工业制成品等复杂商品出口贸易国际市场研究的最优销售策略模型是一个几何规划问题，可以利用对偶原理把这一类特殊的非线性最优化问题转化成等价的线性方程组的求解。这样不仅大大简化了运算，而且使得国际市场研究中一类非常困难的非线性最优化问题的求解成为现实和可行。本文给出了模型构造的步骤和解法，并给出了一个应用实例。

Nonlinear Optimization Analysis for International Marketing Strategy

This paper shows the optimal marketing strategy for the complex industrial manufactured products to export is a geometric programming problem. We can usedual theory to change this particular nonlinear optimization problem into the solution ofa equivalent system of linear equations. It not only simplifies the computation,but alsogives the practicable and efficient solution to a very difficult nonlinear optimization problems on international marketing research.The steps of the model construction and thesolution method are presented in this paper and a practical example is given.