| 试论成都武侯祠旅游市场的合理定位 |
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| 引用本文： | 李莉,兰晓原.试论成都武侯祠旅游市场的合理定位[J].达县师范高等专科学校学报,2007,17(5):116-117. |
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| 作者姓名： | 李莉 兰晓原 |
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| 作者单位： | 韩山师范学院旅游管理系,广东潮州521041 |
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| 摘 要： | 在对成都武侯祠主要的市场环境优势与劣势分析的基础上,建议旅游市场合理定位"四化",即对其合理化的目标市场定位区分,层次化的服务对象定位,主题化的产品形象定位,全面化的信息传播定位.
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| 关 键 词： | 成都 武侯祠 旅游 市场定位 |
| 文章编号： | 1008-4886（2007）05-0116-02 |
| 修稿时间： | 2007-06-14 |
Rational Orientation of Chengdu Wuhouci Travel Market |
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| LI Li,LAN Xiao-yuan.Rational Orientation of Chengdu Wuhouci Travel Market[J].Journal of Daxian Teachers College,2007,17(5):116-117. |
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| Authors: | LI Li LAN Xiao-yuan |
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| Institution: | Depamnent of Tourism Management, Hanshan Normal College, Chaozhou Guangdong 521041, China |
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| Abstract: | On the basis of the advantages and disadvantages of the travel market setting in Wuhouci,Chengdu,this paper puts forward four points for its rational orientation: distinction of its rationalized market aim;stratified service objects;thematic production image and informationexpansion in an all-round way. |
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| Keywords: | Chengdu Wuhouci tourism market orientation |
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