| 重塑话语权:期刊在网络时代的新命题 |
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| 引用本文： | 盛艳.重塑话语权:期刊在网络时代的新命题[J].江苏技术师范学院学报,2011,17(11):130-133. |
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| 作者姓名： | 盛艳 |
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| 作者单位： | 江苏技术师范学院杂志社,江苏常州,213001 |
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| 摘 要： | 从当前传媒业的格局变化以及受众群需求变化角度分析了期刊话语权所面临的问题,提出了打造期刊品牌、策划深度报道、促进媒体融合和传媒业整合等扩大期刊影响力、重塑期刊话语权的举措。
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| 关 键 词： | 期刊 话语权 网络 媒体 |
Remodeling Discourse Power——New Proposition of Periodical in the Internet Age |
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| SHENG Yan.Remodeling Discourse Power——New Proposition of Periodical in the Internet Age[J].Journal of Jiangsu Teachers University of Technology,2011,17(11):130-133. |
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| Authors: | SHENG Yan |
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| Institution: | SHENG Yan (Magazine Office,Jiangsu Teachers University of Technology,Changzhou 213001,China) |
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| Abstract: | From the perspective of pattern of changes in the current media industry and changing needs of audience,the problem which periodical discourse power faced was analyzed.Several measures to remodel discourse power of periodical were proposed,which included building periodical brand,planning depth reports,promoting media convergence and promoting integration of the media industry. |
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| Keywords: | proposition discourse power internet media |
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