| 最优均匀广告与订货策略的联合决策模型 |
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| 引用本文： | 周永务,杨善林. 最优均匀广告与订货策略的联合决策模型[J]. 系统工程学报, 2004, 19(3): 264-269 |
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| 作者姓名： | 周永务 杨善林 |
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| 作者单位： | 1. 合肥工业大学数学系,安徽,合肥,230009;合肥工业大学计算机网络研究所,安徽,合肥,230009
2. 合肥工业大学计算机网络研究所,安徽,合肥,230009 |
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| 基金项目： | 国家自然科学基金资助项目(70171308)，安徽省自然科学基金资助项目(01046104). |
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| 摘 要： | 传统的经济订货量模型通常不考虑广告对商品需求的影响，而事实上广告却是商家促销的重要手段之一．文章则将广告宣传引入到时变需求的经济订货量模型，通过分析均匀广告策略对需求的影响、运用最小二乘法确定均匀广告策略下商品需求率，为销售商建立了在有限计划期内寻求最优均匀广告投入和相应订货策略的联合决策模型，最后给出了应用实例，并分析了模型费用参数变化对最优解的影响．
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| 关 键 词： | 均匀广告策略 订货策略 短缺 库存 |
| 文章编号： | 1000-5781(2004)03-0264-06 |
Joint decision making model for optimal uniform advertisement and order policy |
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| ZHOU Yong-wu. Joint decision making model for optimal uniform advertisement and order policy[J]. Journal of Systems Engineering, 2004, 19(3): 264-269 |
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| Authors: | ZHOU Yong-wu |
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| Affiliation: | ZHOU Yong-wu~ |
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| Abstract: | The traditional economic order quantity models usually do not consider the effects of advertisement on merchandise demand. In fact, however, advertisement is one of the main measures promoting the sale of goods. This paper introduces advertisement propaganda into EOQ(economic order quantity) models with time-varying demand. Through analyzing the effects of advertisement on the demand and using the method of least squares to determine the demand rate of goods under the uniform advertisement policy, this paper builds a joint decision making model for retailers to find the optimal advertisement investment and the corresponding order policy in the finite planning horizon. Finally, the paper shows an applied example and the impact of cost parameters on the optimal solution. |
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| Keywords: | uniform advertisement policy order policy shortage inventory |
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