中国旅游服务贸易国际竞争力的现状及其对策

20世纪90年代以来，我国的国际旅游服务贸易得到了快速发展，入世更为我国的旅游服务贸易发展创造了机遇，已成为第三产业的新兴产业和国民经济新的增长点．但是在与其它国家相比较，我国的旅游服务贸易国际竟争力相对较弱。研究以旅游服务贸易理论为支撑，采用定量分析的方法，通过对世界上主要国家旅游服务贸易和我国旅游业竞争力的测算和比较，找出我国目前旅游服务贸易存在的问题，在借鉴其它国家旅游的发展经验基础上，制定符合我国旅游业发展现状的政策，提升我国旅游服务贸易的国际竞争力。

The Current Dituation of International Competitiveness in Chinese Tourism Serrvise and Measures

Since 1990s, China tourism service trade has thrived in a full swing. Entering into WTO have provided many opportunities for the development of our tourism service trade which has been an emerging force of the third industry and a new engine for domestic economy. But compared with other countries, our international competitive power is relatively weak. Basing on the tourism service trade theory, adopting quantitative analysis methods, by analyzing and comparing other countries＇ tourism competition to our country＇s, this paper aims to find out the critical problems to be solved, formulate the corresponding policies conforming to the current situation of our tourism with reference to the experiences of other countries, and promote our international competitive power in this area.