| 新环境下企业经营中的贴牌战略初探 |
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| 引用本文： | 邵奇刚,常轶.新环境下企业经营中的贴牌战略初探[J].科技情报开发与经济,2008,18(16):154-156. |
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| 作者姓名： | 邵奇刚 常轶 |
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| 作者单位： | 山西大学经济与工商管理学院,山西,太原,030006 |
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| 摘 要： | 分析了企业采用OEM（original equipment manufacture）经营方式的背景。阐述了企业OEM的运作优势，提出企业采用贴牌战略的建议。
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| 关 键 词： | 贴牌战略 运作优势 经营方式 |
Probe into the OEM (Original Equipment Manufacture) Strategy in the Enterprise Management under the New Environment |
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| SHAO Qi-gang,CHANG Yi.Probe into the OEM (Original Equipment Manufacture) Strategy in the Enterprise Management under the New Environment[J].Sci-Tech Information Development & Economy,2008,18(16):154-156. |
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| Authors: | SHAO Qi-gang CHANG Yi |
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| Institution: | SHAO Qi-gang, CHANG Yi |
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| Abstract: | This paper analyzes the background of enterprise＇s OEM management mode, expounds the superiority of enterprise in carrying out the OEM strategy, and advances some suggestions on adopting the OEM strategy in enterprise. |
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| Keywords: | OEM strategy operational superiority management mode |
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