| 浅析《市场营销学》课程中的民族精神教育 |
| |
| 引用本文： | 王巍,王立华. 浅析《市场营销学》课程中的民族精神教育[J]. 武汉科技学院学报, 2005, 18(4): 96-98 |
| |
| 作者姓名： | 王巍 王立华 |
| |
| 作者单位： | 义乌工商学院工商管理系、公共教学部,浙江,义乌,322000 |
| |
| 摘 要： | 民族精神教育是教育的永恒主题。在课程中进行民族精神的渗透是《市场营销学》课程教掌中一个重要的教掌任务。本文通过对国内外现代市场营销掌中中国古代哲掌思想、中国传统文化和历史、中国传统商业美德教育应用现状的分析，论述了在《市场营销掌》课程中进行民族精神渗透的必要性和可能性。
|
| 关 键 词： | 市场营销掌 民族精神 教育 |
| 文章编号： | 1009-5160(2005)-0096-03 |
| 修稿时间： | 2005-03-20 |
Permeating in the National Temple in Marketing Discipline |
| |
| WANG Wei,WANG Li-hua. Permeating in the National Temple in Marketing Discipline[J]. Journal of Wuhan Institute of Science and Technology, 2005, 18(4): 96-98 |
| |
| Authors: | WANG Wei WANG Li-hua |
| |
| Abstract: | National spirit educates is the eternal theme of education. Learn through marketing classroom carry on national infiltration of spirit that the marketing studies an important teaching task in teaching. This text, through China's ancient philosophy thought while studying to the domestic and international modern marketing, China's traditional culture and history , China's traditional commercial virtue educate and use the analysis of the current situation , have expounded the fact that studies and carries on the impetus that national spirit permeates in the classroom in the marketing. |
| |
| Keywords: | marketing discipline national spirit education |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
