| 文字视觉语言的力量——平面设计中文字个性化的视觉表现形式 |
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| 引用本文： | 梁昭华,邱春婷. 文字视觉语言的力量——平面设计中文字个性化的视觉表现形式[J]. 西安工程科技学院学报, 2006, 20(4): 416-419 |
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| 作者姓名： | 梁昭华 邱春婷 |
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| 作者单位： | 西安工程大学,服装与艺术设计学院,陕西西安710048 |
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| 摘 要： | 以平面设计中文字个性化的视觉表现形式为切入点,论述了如何取得文字编排的视觉语言个性化与视觉传达功能的兼容并蓄.分析了文字编排创意的具体表现技巧及个性特征,文字视觉语言个性化与实际应用的关系.指出文字个性化表现必须关注其自身的表现内涵,方能有效发挥其视觉语言的作用.
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| 关 键 词： | 平面设计 个性化 文字创意 视觉表现形式 |
| 文章编号： | 1671-850X(2006)04-0416-03 |
| 修稿时间： | 2005-07-11 |
The power of font vision language——Discussion about the individualized vision expression form of Chinese fonts in graphic design |
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| LIANG Zhao-hua,QIU Chun-ting. The power of font vision language——Discussion about the individualized vision expression form of Chinese fonts in graphic design[J]. Journal of Xi an University of Engineering Science and Technology, 2006, 20(4): 416-419 |
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| Authors: | LIANG Zhao-hua QIU Chun-ting |
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| Abstract: | Beginning from the individualized vision expression form of Chinese fonts,it is discussed how to acquire harmoniousness between individualization of font vision language and function of vision transmitting in font layout.The concrete expression skills and individual characters of font layout originality are analysed,and the relation between individualization of font vision language and practical application is emphasized.Then,it is pointed out that individualized font expression can not be the function of vision language until pay attention to its own expression connotation at the same time. |
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| Keywords: | graphic design individualization font originality vision expression form |
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