| 我国农村旅游市场营销策略探析 |
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| 引用本文： | 王瑛,王伟年.我国农村旅游市场营销策略探析[J].井冈山学院学报,2004(5). |
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| 作者姓名： | 王瑛 王伟年 |
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| 作者单位： | 乐山师范学院旅游与经济管理系旅游发展研究中心 四川乐山614004
(王瑛)，井冈山师范学院政法系 江西吉安343009(王伟年) |
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| 摘 要： | 对我国农村旅游市场的现状进行了分析,结合对广大农民消费心理和行为特征的概括,针对旅行社工作实务提出对农村旅游市场的调研、产品、价格、促销渠道策略.
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| 关 键 词： | 农村旅游市场 现状分析 营销策略 |
An analysis on the rural tourism market in China |
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| WANG Ying,WANG Wei-nian.An analysis on the rural tourism market in China[J].Journal of Jinggangshan University,2004(5). |
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| Authors: | WANG Ying WANG Wei-nian |
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| Institution: | WANG Ying1,WANG Wei-nian2 |
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| Abstract: | In this paper,first we analyzes the present situation of the rural tourism market in China ,then according to the peasant'consumption psychology and behavior character,some measures to travel agents,including research?product?price?promotion?place and so on,are proposed to the development of rural tourism market in China. |
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| Keywords: | rural tourism market the present situation development strategy |
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