| 服务营销及其售后工作的初步探索 |
| |
| 引用本文： | 王国华.服务营销及其售后工作的初步探索[J].太原科技,2014(11):20-21. |
| |
| 作者姓名： | 王国华 |
| |
| 作者单位： | 山西百一机械设备制造有限公司 |
| |
| 摘 要： | 本文遵循服务营销理论,以十多年销售实践为依据,对售后工作的基本内容、基本方法、售后人员必备素养进行分析,并对售后的4个潜在作用做了初步阐述,旨在说明服务营销理论在实践中广泛应用的辐射效应。
|
| 关 键 词： | 服务营销 目标市场 产品链衔接 |
Preliminary Exploration of Service Marketing and Customer Service Work |
| |
| Wang Guo-hua.Preliminary Exploration of Service Marketing and Customer Service Work[J].Taiyuan Science and Technology,2014(11):20-21. |
| |
| Authors: | Wang Guo-hua |
| |
| Institution: | Wang Guo-hua (Shanxi buyeasy Machinery Manufacturing Co., Ltd, Taiyuan 030003 China) |
| |
| Abstract: | This paper following the theory of service marketing, according to author more than 10 years of practice, discuss basic content, basic methods of customer service work and a necessary quality of customer service staff, make preliminary e- laboration of 4 potential effects on customer service, aims to show that the radiation effect of wide application of the service marketing theory in practice. |
| |
| Keywords: | service marketing target market product chain link |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
