波士顿咨询集团矩阵(BCG)在高职院校专业选择中的应用研究

波士顿咨询集团矩阵是由波士顿咨询集团(Boston Consulting Group)首创的一种规划企业产品组合的方法。在高等职业院校进行专业选择和取舍的决策中,根据某一学科或专业在同类高校中的地位和该专业的发展速度或发展潜力,应用波士顿咨询集团矩阵进行专业的价值判断,通过专业所处不同位置的划分,使高等职业院校进行合理决策,以保证其不断地淘汰无发展前景的专业,保持“问号”、“明星”、“现金牛”专业的合理组合,实现专业及学校资源分配结构的良性循环。

The Study of the Application of the Boston Consultation Group Matrix (BCG) in Higher Vocational Colleges

The Boston consultation group matrix is a useful tool in enterprise product combination making process. In the process of the major choosing of the higher professional colleges, the leaders of the higher vocational colleges should make their choice according to some disciplines either specialized in similar colleges' status and the major's development speed or development potential and carry on the specialized value judgement using the Boston consultation group matrix. By locating the different position division, they make a good balance of "the question mark", "the star", "the cash cow" to reach a reasonable combination, realizing the positive cycle of school resource distribution structure.