考虑内外驱动的企业环境技术创新实证研究

利用416个有关企业环境技术创新情况的样本数据,采用结构方程的PLS路径分析方法,从整合内外驱动的角度,探讨了企业选择环境技术创新的行为机理.研究表明,作为内部驱动的企业追求竞争优势的渴求,直接驱动了这一行为:而被视作外部驱动的利益相关者压力、组织合法性则需要在管理诠释的中介作用下,间接驱动这一行为.另外,与单独的内部或外部驱动进行比较,实证检验的结果表明,整合内外驱动的模型,更优地解释了企业对环境技术创新行为的选择.因此,企业通过提高各种内在竞争的激励举措,将极大提高其对环境技术创新行为的主动选择:对于政府而言,通过大力建设环境组织在内的非营利组织,增加外部利益相关者与企业的沟通,将使外部压力在驱动企业开展环境技术创新行为中发挥更大的作用.

Driving mechanism of environmental technology innovation behavior in the corporate from internal and external perspectives

Based on 416 sample data on corporate environmental technology innovation implementation and using PLS path analysis of structural equation model (SEM), the paper examines the impacts mechanism of environmental innovation behavior interaction between the two perspectives of internal and external drivers. The research shows that the internal driver, enterprise competitive advantage inherent desire craving has a direct role in promoting environmental technology innovation (ETI) behavior. Whereas stakeholder pressures and organizational legitimacy as external drivers indirectly impact on ETI behavior by means of mediated role of managerial interpretations. In addition, through empirical test, compared with the internal or external driven model, we know the internal and external integrated driven model better describes ETI behavior choice in the firm. Thus at first, enterprises implement various incentives and initiatives to pursue a competitive advantage inherent desire in order to improve them to choose ETI behavior actively. Then the local government helps build non-profit organizations (NPO) such as environmental conservation institute and make them more opportunities to communicate with enterprises for environmental issues. Furthermore, the external driving forces play a greater role to develop ETI behavior in enterprises.