试论重庆体育旅游的开发

提出了体育旅游的概念和作用,肯定了重庆市发展体育旅游的必要性,并从旅游业兴旺发展、体育基础雄厚、体育旅游资源丰富、社会保障优良等方面分析了重庆市体育旅游发展的人文优势与地理优势;同时也指出经济水平不高、市场开发乏力、观念习惯落后、管理不力等困难;并就发挥资源特色,推出特色项目和政府、社会参与以及行业联合等方面对体育旅游开发提出对策.

On the Exploitation of Sports Tourism in Chongqing

Through a brief introduction of the conception and function of sports tourism, this paper affirms the necessity to develop sports tourism in Chongqing. It also analyzes the humanity and geography advantages from the following items: prosperity of tourism, abundant foundation of sports, rich resources of sports tourism and good social security. At the same time, the paper points out some difficulties, such as low economic level, tired market exploitation, outmoded customs and weak management, etc. In addition,it proposes several countermeasures, that's to say, to exploit recourses' features, to bring out special events, to let the government and society participate and to unite different trades, for the exploitation of sports tourism in Chongqing.