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Optimal Pricing and Return-Freight Insurance: Strategic Analysis of E-Sellers in the Presence of Reputation Differentiation
Authors:Yang  Ying  Chai  Rui  Sun  Xinyu  Li  Yiming
Institution:1.School of Economics and Management, Xidian University, Xi’an, 710126, China
;2.Research Center for Digital Economy (Greater Bay Area), School of Economics and Management Shenzhen Research Institute, Tsinghua University, Shenzhen, 518057, China
;3.Meituan, BC Block, Wangjing Hengdian Building, Beijing, 100102, China
;4.School of Management, Xi’an Jiaotong University, Xi’an, 710049, China
;5.School of Economics and Management, Xidian University, Xi’an, 710126, China
;
Abstract:Journal of Systems Science and Complexity - Motivated by the practice that e-sellers cooperate with insurance companies to offer consumers the return-freight insurance (RI), this paper aims to...
Keywords:
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