| 亚洲主要旅华客源市场潜力的SWOT分析 |
| |
| 引用本文： | 马耀峰,余洁,苟小东.亚洲主要旅华客源市场潜力的SWOT分析[J].陕西师范大学学报,1999,27(4):110-114. |
| |
| 作者姓名： | 马耀峰 余洁 苟小东 |
| |
| 作者单位： | 陕西师范大学旅游与环境学院!陕西西安710062 |
| |
| 基金项目： | 国家自然科学基金!(49571027) |
| |
| 摘 要： | 通过分析中国对亚洲主要旅华客源市场的吸引力和限制性市场因素,运用SWOT框图进行市场力量综合对比,以理想市场运作模式演绎出现实市场运作模式,指出根据中国独有旅游资源的优势,通过完善旅游市场运行机制,强化可替代旅游产品的国际竞争力,是促进市场机会最大,市场优势最强的潜力模式.
|
| 关 键 词： | 旅华市场 吸引力 限制性市场因素 SWOT分析 |
The SW OT analysis of tou-to-China market potential in the major Asian counties |
| |
| MA Yao feng, YU Jie, GOU Xiao dong.The SW OT analysis of tou-to-China market potential in the major Asian counties[J].Journal of Shaanxi Normal University: Nat Sci Ed,1999,27(4):110-114. |
| |
| Authors: | MA Yao feng YU Jie GOU Xiao dong |
| |
| Abstract: | Based on the analysis of the attractive and restrictive factors in tour to China market in the major Asian counties,this paper uses the SWOT diagram to show the dynamics of tourism market and to illustrate ideal tourism market pattern and then deduces a much more practical market operating pattern,and gives the potential model. |
| |
| Keywords: | tour to china market attractive factors restrictive factors SWOT analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
