| 广告语言的词汇与句法特点探析 |
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| 引用本文： | 熊炜炜.广告语言的词汇与句法特点探析[J].南昌高专学报,2011,26(5):53-55. |
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| 作者姓名： | 熊炜炜 |
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| 作者单位： | 重庆电子工程职业学院,重庆,401331 |
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| 摘 要： | 在信息化高速发展的现代社会,广告作为一种宣传策略和手段,直接影响着人们的思想行为模式和产品的销售状况。本文从词汇和句法的角度进行分析,对广告案例中的语体色彩、感情色彩、祈使句、省略句等内容进行了讲解和阐述,对增强广告语言的使用效果有一定积极意义。
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| 关 键 词： | 广告语言 词汇 句法 |
On Vocabulary and Syntax of Advertising Language Versions |
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| Xiong Weiwei.On Vocabulary and Syntax of Advertising Language Versions[J].Journal of Nanchang Junior College,2011,26(5):53-55. |
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| Authors: | Xiong Weiwei |
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| Institution: | Xiong Weiwei(Chongqing Electronics & Engineering Vocational College,Chongqing 401331) |
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| Abstract: | The author of this paper has analyzed the features of wording and syntax in advertising language versions in that advertising now influence people and sales of products. |
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| Keywords: | advertising language vocabulary syntax |
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