| 浅谈高校零售市场营销策略 |
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| 引用本文： | 王洋平. 浅谈高校零售市场营销策略[J]. 科学之友, 2011, 0(22) |
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| 作者姓名： | 王洋平 |
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| 作者单位： | 长江大学工程技术学院; |
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| 摘 要： | 随着我国高校规模的进一步扩大,高校零售市场正面临着前所未有的发展契机,使得校园经济成为零售商业企业关注的焦点。文章主要论述了高校零售市场消费需求特点、存在的问题,并提出了合理的营销策略。
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| 关 键 词： | 高校 零售市场 营销策略 |
On College Retail Market Marketing Strategy |
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| Wang Yangping. On College Retail Market Marketing Strategy[J]. Friend of Science Amateurs, 2011, 0(22) |
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| Authors: | Wang Yangping |
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| Affiliation: | Wang Yangping |
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| Abstract: | As China's college of further expand the scale,the retail market are facing unprecedented development opportunity,make theeconomy is a retail business enterprise campus the focus of attention.The paper mainly expounds the retail market consumption demandcharacteristics,the existing problems,and puts forward some rational marketing strategies. |
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| Keywords: | university retail market marketing strategy |
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