| 体验营销:新经济时代的营销方式 |
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| 引用本文： | 黄志锋. 体验营销:新经济时代的营销方式[J]. 长沙大学学报, 2006, 20(4): 10-11 |
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| 作者姓名： | 黄志锋 |
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| 作者单位： | 厦门大学工商管理学院,福建,厦门,361005 |
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| 摘 要： | 通过主要阐述新经济时代下体验营销的基本内涵,分析体验营销与传统营销模式的主要区别和体验营销的基本特点,探讨企业在实际运作中通过满足、创造消费者的个性化需要,体验项目,用优质服务传递体验,用企业的品牌进行体验营销活动等实施体验营销的方法。
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| 关 键 词： | 体验营销 营销方式 策略 |
| 文章编号： | 1008-4681（2005）04-0010-02 |
| 收稿时间： | 2006-03-27 |
| 修稿时间： | 2006-03-27 |
Experience Marketing: New Marketing Mode in New Economy Times |
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| HUANG Zhi-feng. Experience Marketing: New Marketing Mode in New Economy Times[J]. Journal of Changsha University, 2006, 20(4): 10-11 |
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| Authors: | HUANG Zhi-feng |
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| Affiliation: | Xiamen University, Xiamen, Fujian 361005 |
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| Abstract: | By expounding experiencing marketing in the new economy times and analyzing the difference between experiencing marketing and traditional marketing mode and the basic characteristic of the experiencing marketing,on the basis of which brings forward some tactic suggestions about how to carry out the experiencing marketing in the enterprise such as satisfying customer's individuation demand,experiencing items,convey experience through excellent service. |
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| Keywords: | experiencing marketing marketing tool tactic |
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