| 预设触发语在中英文广告中的应用 |
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| 引用本文： | 刘海鹰.预设触发语在中英文广告中的应用[J].新余高专学报,2009,14(1):91-93. |
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| 作者姓名： | 刘海鹰 |
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| 作者单位： | 广东培正学院英语教育中心,广东广州510830 |
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| 摘 要： | 广告的特点是短小精悍且包含大量信息。要创造出有效、吸引人的广告，必须讲究策略。通过对大量优秀广告的研究发现，预设触发语在中英文广告中的灵活运用，可以扩大广告的信息量，从而增强广告的促销力及品牌和产品的影响力，是广告成功的关键策略之一。
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| 关 键 词： | 预设触发语 预设 广告 策略 |
The application of presupposed trigger language in the Chinese and English advertisements |
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| Institution: | LIU Hai - ying ( Guangdong Peizheng Institute, Guangzhou 510830 China) |
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| Abstract: | Advertisement is short, precise and informative, To create the effective and attractive advertisements, it is necessary to pay attention to strategy. By research into a great deal of excellent advertisements, we find that the flexible application of presupposed trigger language in the Chinese and English advertisements may enlarge the information content of advertisement, thus strengthening promotion of advertisements and influence of brands and products. It is one of the key strategies for successful advertisments. |
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| Keywords: | presupposed trigger language presupposition advertisement strategy |
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