| 宗教旅游景区游客与香客旅游行为对比研究——以衡阳回雁峰景区为例 |
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| 引用本文： | 彭惠军,黄翅勤,周满贤,王鹏.宗教旅游景区游客与香客旅游行为对比研究——以衡阳回雁峰景区为例[J].衡阳师专学报,2011(6):118-121. |
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| 作者姓名： | 彭惠军 黄翅勤 周满贤 王鹏 |
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| 作者单位： | 衡阳师范学院资源环境与旅游管理系,湖南衡阳421008 |
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| 基金项目： | 基金项目：湖南省教育厅科研项目（11C0206）;衡阳师范学院科学基金项目（10A40）;衡阳师范学院旅游管理重点学科资助项目 |
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| 摘 要： | 研究宗教旅游景区游客与香客的旅游行为有利于宗教旅游景区对其不同细分市场进行开发与管理。以衡阳回雁峰景区为例，采用深度访谈法和观察法收集数据，利用SPSS软件进行数据处理，分析了宗教旅游景区游客与香客的旅游行为在游览线路、游览景点、不同类型景点的游览时间、寺庙内的活动等方面存在的较大差异，并提出了相应的建议。
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| 关 键 词： | 宗教旅游景区 游客 香客 旅游行为 |
Comparison Study on Tourism Behavior of Visitors and Pilgrims in Religious Scenic Spots --Taking Hengyang Huiyan Peak Scenic Spot as an Example |
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| PENG Hui-jun,HUANG Chi-qin,ZHOU Man-xian,WANG Peng.Comparison Study on Tourism Behavior of Visitors and Pilgrims in Religious Scenic Spots --Taking Hengyang Huiyan Peak Scenic Spot as an Example[J].Journal of Hengyang Normal University,2011(6):118-121. |
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| Authors: | PENG Hui-jun HUANG Chi-qin ZHOU Man-xian WANG Peng |
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| Institution: | (Department of Resources, Environment and Tourism Management, Hengyang Normal University, Hengyang Hunan 421008,China) |
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| Abstract: | Study on tourism behavior of visitors and pilgrims in religious scenic spots is beneficial to development and manage- ment of different segment markets. Taking the Hengyang Huiyan Peak Scenic Spot as an example, the article took the depth interview and observation methods to collect data and adopted the SPSS software to process data. The article analyzed the visi- tors＇ and pilgrims＇ distinct behaviors in visiting route, visited scenic spots, staying time in different scenic spots and activities in temple. The corresponding suggestion about the management of scenic spot is put up with in the end. |
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| Keywords: | religious tourism scenic spot visitors pilgrims tourism behavior |
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