| 三星技术创新的经验及启示 |
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| 引用本文： | 谢作渺,彭娟娟.三星技术创新的经验及启示[J].科学管理研究,2006,24(4). |
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| 作者姓名： | 谢作渺 彭娟娟 |
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| 作者单位： | 1. 中央民族大学,北京,100081
2. 霍普金斯大学,马里兰,美国 |
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| 摘 要： | 曾经在世界品牌价值排行榜上找不到身影的三星电子,只用短短几年时间就跃居到全球品牌前20名,是什么力量改变这一切?答案可以从三星的技术创新里找到,从三星的技术创新动因以及三星如何进行技术创新加以剖析,最后阐述三星的技术创新对我国企业的启示。
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| 关 键 词： | 三星 技术创新 经验与启示 |
The Experience and Enlightenment which Technology Innovation in Samsung Brings us |
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| Xie Zuomiao,Peng Juanjuan.The Experience and Enlightenment which Technology Innovation in Samsung Brings us[J].Scientific Management Research,2006,24(4). |
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| Authors: | Xie Zuomiao Peng Juanjuan |
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| Abstract: | Samsung,a brand name found no place on the world's list several years ago,now became a top 20 global brand.Who has made this astonishing change possible?The answer is technology innovation.This paper focuses on why and how Samsung has innovated technologically.In conclusion,it suggests how the experience of Samsung could possibly inspire innovations in other Chinese enterprises. |
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| Keywords: | Samsung technology innovation the experience and enlightenment |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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