| 我国商业银行优化CRM的理论研究 |
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| 引用本文： | 王子阳. 我国商业银行优化CRM的理论研究[J]. 山西科技, 2012, 0(2): 18-19 |
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| 作者姓名： | 王子阳 |
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| 作者单位： | 中北大学经济与管理学院,山西太原,030051 |
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| 摘 要： | 从客户关系管理的概念及其核心思想入手,提出了商业银行发展的整体构想,建立用于管理客户关系信息的有效机制和程序。
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| 关 键 词： | 商业银行 客户关系管理 机制 |
Theoretical Study on Optimizing CRM in the Commercial Banks of China |
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| WANG Ziyang. Theoretical Study on Optimizing CRM in the Commercial Banks of China[J]. Shanxi Science and Technology, 2012, 0(2): 18-19 |
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| Authors: | WANG Ziyang |
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| Affiliation: | WANG Ziyang |
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| Abstract: | Based on the concept and core idea of the customer relationship management,the paper proposes an overall plan for the development of commercial banks,establishing effective mechanism and procedures to manage the customer relationship information. |
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| Keywords: | commercial bank customer relationship management mechanism |
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