单一市场和组合市场下的“公司加农户”交易模式

研究了农户和公司在单一市场(即合约市场)和组合市场(即合约与现货市场并存)下的决策行为。通过建立博弈模型,分析和比较了农户和公司在两种市场下的决策特征,发现:在组合市场下的双方交易总量较单一市场有所增加,这表明,组合市场对农户、公司及其顾客都是有益的。组合市场既解决了单一现货市场农产品买卖难的问题,又降低了单一市场下需求和生产的不确定性带来的风险,使得农户、公司和整个农产品供应链的利润都得以提高。

Analysis of "Company plus Farmer" Business Model under Single Market and Combined Market

This paper studies a farmer and a company’s decision behavior,respectively,in single market(i.e.contract market) and combined market(i.e.coexistence of contract market and spot market).Using game models,we analyze and compare the company and the farmer’s decision behavior in the two types of market,and find that the transaction amount is greater in combined market than that in a single one.This indicates that the combined market is beneficial to the farmer,the company and their customers.The combined market paves the way to convenient and easy transactions of agricultural products,decreases the risk brought by the uncertainty of production and demand,and improves the profits of the farmer,the company and the agricultural product supply chain.