| 对发展商业信函的初步思考 |
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| 引用本文： | 王志学.对发展商业信函的初步思考[J].吉林大学学报(信息科学版),1995(2). |
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| 作者姓名： | 王志学 |
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| 作者单位： | 长春邮电学院管理工程系，人民邮电报社通信服务中心。 |
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| 摘 要： | 商业信函在我国刚刚起步，对如何发展商业信函，本文提出了转变观念、树立经营意识；开展公关、塑造企业形象；改善服务、拓展商业信函市场；灵活经营、实施价格策略等初步的思考。
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| 关 键 词： | 邮政经营，邮政通信网，服务质量／商业信函 |
Primary approach to the development of business letters |
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| Wang Zhixue.Primary approach to the development of business letters[J].Journal of Jilin University:Information Sci Ed,1995(2). |
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| Authors: | Wang Zhixue |
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| Abstract: | usiness letters are just starting oH in China ,to predict its development primary thoughts offered are outlined as follows changing unscientific understand-ing,establishing managing consciousness,to expand public relations,to formu-late enterprise image,to improve servicing,to create the market of business let-ters ,management flexibility and implementation of price tactic. |
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| Keywords: | post management postal networks service quality business letters |
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