| 渠道关系中公平和知识转移间的关系研究 |
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| 引用本文： | 钱丽萍,杨翩翩. 渠道关系中公平和知识转移间的关系研究[J]. 科学管理研究, 2010, 28(4) |
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| 作者姓名： | 钱丽萍 杨翩翩 |
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| 作者单位： | 1. 重庆大学,经济与工商管理学院,重庆,400030
2. 西安交通大学,管理学院,陕西西安,710049 |
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| 基金项目： | 中国博士后科学基金，教育部人文社会科学研究青年基金项目 |
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| 摘 要： | 关注了渠道关系中公平对知识转移的作用,以及渠道决策结构、市场导向和声誉对公平的影响。发现:渠道成员感知的公平会增强渠道成员间的知识转移,私人关系会强化上述关系;渠道决策结构中的正式化和参与、企业市场导向和声誉会影响渠道成员感知的公平。研究结论进一步丰富和扩展了现有研究成果,对企业实践具有一定指导意义。
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| 关 键 词： | 公平 知识转移 正式化 参与 市场导向 声誉 |
Study on the Relationship between Justice and Knowledge Transfer in Marketing Channels |
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| QIAN Liping,YANG Pianpian. Study on the Relationship between Justice and Knowledge Transfer in Marketing Channels[J]. Scientific Management Research, 2010, 28(4) |
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| Authors: | QIAN Liping YANG Pianpian |
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| Abstract: | It investigates the relationship between justice and knowledge transfer in marketing channels,as well as the moderating effects of Guanxi on the above relationship.The results show:both distributive and procedural justice will improve knowledge transfer and Guanxi will enhance the positive relationships.Besides,it explores the antecedents of justice.The results indicate:formalization,participation,market orientation and reputation will enhance procedure and distributive justice.The results will enlarge the current research field and have important managerial implications. |
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| Keywords: | justice knowledge transfer formalization participation market orientation reputation |
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