| 新疆巴音郭楞蒙古自治州旅游客源市场分析与营销 |
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| 引用本文： | 熊礼明.新疆巴音郭楞蒙古自治州旅游客源市场分析与营销[J].新疆师范大学学报(自然科学版),2004,23(1):75-80. |
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| 作者姓名： | 熊礼明 |
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| 作者单位： | 广西大学外语学院,南宁,530000 |
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| 摘 要： | 巴州旅游资源丰富，人旅游资源和自然旅游资源都独具魅力，但是有资源优势并不意味着有产品优势和市场优势。市场因素应该是旅游开发中的主导因素，市场可以检验旅游开发的成败。因此，对旅游客源市场分析与营销显得格外重要。
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| 关 键 词： | 新疆 巴音郭楞蒙古自治州 旅游资源 市场营销 客源市场 |
| 文章编号： | 1008-9659-(2004)-01-0075-06 |
| 修稿时间： | 2003年10月29 |
An Analysis of Tourist Market for Bayinguoleng Mongolian Autonomous Prefecture and the Promotion Droqrams |
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| XIONG Liming.An Analysis of Tourist Market for Bayinguoleng Mongolian Autonomous Prefecture and the Promotion Droqrams[J].Journal of Xinjiang Normal University(Natural Sciences Edition),2004,23(1):75-80. |
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| Authors: | XIONG Liming |
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| Abstract: | Abundant tourist resources.Both its cultural and natural tourist resources are of great diversity and fascination.Whereas,the resources advantages do not necessarily mean and will not necessarily become the advantages in its market and tourist products.Factor of market is of the determinative significance.It is market that is the dominant factor that can be used as a criterion in successful development of tourism. |
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| Keywords: | tourist resources Market Promotion |
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