| 中国茶叶市场的分销策略 |
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| 引用本文： | 陈东灵,苏朝晖.中国茶叶市场的分销策略[J].沈阳大学学报,2009,21(2):31-34. |
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| 作者姓名： | 陈东灵 苏朝晖 |
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| 作者单位： | 华侨大学,工商管理学院,福建,泉州,362021 |
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| 摘 要： | 分析了当前中国茶叶市场存在的分销问题：产业化程度低，批发市场处于初级阶段，零售企业分散，流通成本过高，库存积压及通货不畅，市场营销观念淡溥，定价模糊。提出了中国茶叶市场的分销策略：培育龙头企业，规范信息市场，发展零售的直营连锁或“直营＋加盟”模式，注重茶馆经营模式，开发茶文化旅游，发展网络营销，完善物流配送，拓展信息渠道。
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| 关 键 词： | 中国茶叶 市场 分销策略 |
On Distribution Strategies of Chinese Tea Market |
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| CHEN Dongling,SU Zhaohui.On Distribution Strategies of Chinese Tea Market[J].Journal of Shenyang University,2009,21(2):31-34. |
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| Authors: | CHEN Dongling SU Zhaohui |
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| Institution: | (College of Business Administration, Huaqiao University, Quanzhou 362021, China) |
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| Abstract: | The distribution problems in current Chinese tea market are analyzed. The analysis result shows that the level of industrialization is low, the wholesale market is in primary stage, the retail enterprises are decentralized, the circulated cost is too high, the stocking and supply of tea is not smooth, the marketing concept is indifference, and the pricingis fuzzy. The distribution strategies of Chinese tea market are proposed, which include cultivating the leading enterprises, standardizing the information market, developing the direct retail chain or ＂direct and join＂ mode, paying attention to the teahouse management mode, exploiting the tea culture tourism, developing the network marketing, improving the logistics distribution, and expanding the information channels. |
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| Keywords: | Chinese tea market distribution strategies |
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