| 双寡头企业主动开发新产品或拷贝式模仿的博弈分析 |
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| 引用本文： | 王朋.双寡头企业主动开发新产品或拷贝式模仿的博弈分析[J].系统工程,2004,22(5):39-43. |
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| 作者姓名： | 王朋 |
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| 作者单位： | 广州大学,经济与管理学院,广东,广州,510091 |
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| 摘 要： | 主动开发新产品，还是等待其他企业先开发出来新产品然后进行模仿是企业R＆D的一个战略问题。本文在一定时间区间内客户是忠诚的假设下，分别计算主动开发和等待模仿在完全信息动态和不完全信息动态两种情况下双方的利润和利润均衡点，给出企业进行新产品开发或进行拷贝式模仿博弈的量化公式。
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| 关 键 词： | 新产品开发 模仿 博弈 |
| 文章编号： | 1001-4098(2004)05-0039-05 |
An Analysis of the Game of Developing or Imitating New Products Played by Enterprises of Duopoly |
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| WANG Peng.An Analysis of the Game of Developing or Imitating New Products Played by Enterprises of Duopoly[J].Systems Engineering,2004,22(5):39-43. |
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| Authors: | WANG Peng |
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| Abstract: | Whether to develop its own new products or to wait to imitate other enterprises' new products has been a strategic consideration of the R&D department of an enterprise. Based on the hypothesis that the customers remain reliable, this paper, by calculating the profit equilibrium in the contexts of a dynamic game of complete information and a dynamic game of incomplete information, worked out the equation for quantifying an enterprise's game of developing its new products or imitating other enterprises' new products. |
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| Keywords: | Development of New Products Imitation Game |
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